Analytical Tools

Our statisticians and analysts can select from a deep toolbox to transform the information we collect—or you provide—into business and marketing insight for strategic applications.

Anova, UNIAnova, GLM
CHAID/Regression tree analysis
Cluster analysis/Segmentation
Discriminant analysis
Factor analysis
GIS & mapping
Max-Diff
Price evaluation/Price sensitivity
Perceptual mapping
Regression analyses