The Research Shop has designed, conducted and presented hundreds of research projects across a wide range of topics. Our experienced practitioners have honed their techniques in probing for answers, crunching data, interpreting information, testing and tracking. We’re experts at executing the following:
Advertising research
Brand evaluation, awareness, and positioning
Concept testing
Customer profiling (demographic, psychographic and/or behavioral measurements)
Customer satisfaction measurement
Customized automated reporting
Database analysis/mining
Event or promotional effectiveness research
Sales/leasing support
Long-term tracking and benchmark studies
Market segmentation
NPS (Net Promoter Score) analysis
Price evaluation and sensitivity studies
Strategic planning and meeting facilitation
Trade area analysis