• responsive
    "The Research Shop is our one-stop shop for shopping center analysis and consumer research. They always come up with creative solutions to fit our budget and provide great follow-up after project completion. I especially appreciate that Deb and her team makes the extra effort to review each project with us and thoroughly answer our questions if we need to dig deeper."
    John Walker, CSMDirector of Real Estate - Newport on the LeveeThe Price Group
  • thorough
    "With research being the driving force behind strategic marketing, The Research Shop’s execution, attention to detail and quality control is why I’ve come to depend on them for all my consumer research."
    Judi LapinPresidentLapin Consulting Group and ICSC Trustee
  • personable
    "Deb’s knack of walking “non-research” people through the process in an inclusive way is invaluable."
    Tara Monnig HardestyPrincipalThe Marketing Method Group
  • creative
    "Their creative approach to design and information gathering techniques are invaluable for reaching small or unique customer segments like innovators, early adopters, entertainment consumers, tourists, and high-end /fashion-conscious shoppers."
    Annette BethersVice President, Marketing & Strategic Alliances
lCIM Group
  • partner
    "The Research Shop is truly a great partner. They understand our business and are willing to go the extra mile when needed. They certainly know what customer service means. They are knowledgeable and bring great expertise to our projects."
    Kathy McGinnTraining ManagerCIM GAmplifon USA
  • strategic
    "The Research Shop is truly a great partner. They understand our businesBefore we started our project, Deb spent the time to clearly define our needs and clarify how we would be using the information within our company. Upon completion, Deb worked with us to apply the findings and refine our strategies. Deb helped us look beyond the "data" so that we understood what the results meant and how we could use the information within our organization.<span class="quote-close"s and are willing to go the extra mile when needed. They certainly know what customer service means. They are knowledgeable and bring great expertise to our projects."
    Yvonne CooneyVP/CFOMidwest Vision Centers

Expertise

The Research Shop has designed, conducted and presented hundreds of research projects across a wide range of topics. Our experienced practitioners have honed their techniques in probing for answers, crunching data, interpreting information, testing and tracking. We’re experts at executing the following:

Advertising researchBrand evaluation, awareness, and positioningConcept testingCustomer profiling (demographic, psychographic and/or behavioral measurements)Customer satisfaction measurementCustomized automated reportingDatabase analysis/miningEvent or promotional effectiveness researchSales/leasing supportLong-term tracking and benchmark studiesMarket segmentationNPS (Net Promoter Score) analysisPrice evaluation and sensitivity studiesStrategic planning and meeting facilitationTrade area analysis